Launch sale ends in
07HRS: 48MIN: 45SEC
Horal.
LAST UPDATED SEPTEMBER 2026

Privacy Policy

Overview

This Privacy Policy describes how EY Digital Brands LLC, operating as Horal ("we," "us," or "our"), collects, uses, shares and protects your personal information when you visit try-horal.com, make a purchase, start a subscription or otherwise interact with us.

By using our website or purchasing from us, you agree to the collection and use of your information as described in this Policy. If you do not agree, please do not use our website.

Information we collect

Identifiers — name, email address, shipping and billing address, phone number, IP address, device identifiers, browser type and version.

Commercial information — products purchased, subscriptions, order details, transaction records, payment method type (we never store full card numbers), refund and return history.

Internet and device activity — pages visited, links clicked, time on page, referring URLs, device type, operating system, screen resolution, cookie data and advertising identifiers.

Communications — emails and support requests you send us, survey responses and product reviews.

Sensitive information — we do not intentionally collect health records, government ID numbers or financial account numbers beyond what is needed to process your payment. Please do not send us medical records.

How we use it
  • Order fulfilment — process, ship and track your orders; send order confirmations and shipping notifications.
  • Subscription management — bill renewals on the schedule you chose and process skips and cancellations.
  • Customer support — answer questions, process returns, refunds and warranty claims.
  • Marketing — send promotional emails and SMS (with your consent) and personalised offers. You can opt out at any time.
  • Personalisation and analytics — improve our website, products and marketing.
  • Fraud prevention and security — detect and prevent fraudulent transactions and unauthorised access.
  • Legal compliance — meet our obligations under applicable law and enforce our terms.
Who we share it with

We do not sell your personal information for money. We share it only with service providers that help us run Horal, each bound to protect it and use it only for the services they provide to us:

  • Payment processors — Whop and Stripe (card, Apple Pay and Google Pay payments).
  • Order management and fulfilment — Shopify and our shipping partners (USPS, UPS, DHL, YunExpress and regional carriers).
  • Email and SMS — Klaviyo.
  • Analytics — Google Analytics, Triple Whale and similar tools.
  • Advertising — Meta (Facebook/Instagram) and Google Ads.
  • Customer support tools — help desk software.
  • Legal and compliance — authorities or advisers where required by law.
  • Business transfers — a successor entity in a merger, acquisition or sale of assets.
Cookies and tracking

We use cookies, pixels and similar technologies to keep your cart and checkout working, analyse traffic, measure our marketing and show relevant ads on other platforms. We use Meta Business Tools, including the Meta Pixel and Conversions API; data shared with Meta may be used by Meta under its own Data Policy.

Full details and your choices are in our Cookie Policy.

SMS messaging

With your explicit consent we may send order updates, shipping notifications, cart reminders and offers by text message. Message frequency varies; message and data rates may apply. Reply STOP to any message to opt out, or HELP for help. We never share your mobile number with third parties for their own marketing.

Data retention
  • Order and transaction records: 7 years (accounting and tax).
  • Subscription records: for the life of the subscription plus 7 years.
  • Marketing data: until you unsubscribe, or 3 years after your last interaction.
  • Support communications: 3 years from resolution.
Data security

We use SSL/TLS encryption for all data in transit, PCI DSS compliant payment processing and restricted access controls. No method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.

Children

Our website and products are intended for adults aged 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us personal information, contact support@try-horal.com and we will delete it promptly.

California residents (CCPA/CPRA)

You have the right to know what personal information we collect and how we use and share it; to delete it; to correct it; to opt out of its sale or sharing for cross-context behavioural advertising; to limit use of sensitive personal information; and not to be discriminated against for exercising these rights.

To submit a request, email support@try-horal.com with the subject line "CCPA Rights Request" and include your full name and the email used for your order. We verify your identity and respond within 45 days (extendable by 45 days with notice). You may use an authorised agent with written authorisation. To opt out of sharing, see Do Not Sell or Share My Personal Information.

EU and UK residents (GDPR)

You have the right to access, correct, erase, restrict or port your personal data, to object to processing for direct marketing or based on legitimate interests, and not to be subject to solely automated decisions with significant effects.

We process your data to perform our contract with you (orders and subscriptions), for our legitimate interests (fraud prevention, analytics), with your consent (marketing, non-essential cookies) and to meet legal obligations (tax and accounting).

Email support@try-horal.com to exercise your rights; we respond within 30 days. You may also complain to your local data protection authority. Data controller: EY Digital Brands LLC, 1603 Capitol Avenue, Suite 415, Cheyenne, WY 82001, United States.

Canadian residents (PIPEDA)

You may request access to and correction of your personal information and withdraw consent at any time, subject to legal or contractual limits. Your information is processed and stored in the United States and may be accessible to US authorities under US law; by ordering for delivery to Canada you consent to this transfer.

Email support@try-horal.com with the subject "Privacy Rights Request". We respond within 30 days. Unresolved concerns can be raised with the Office of the Privacy Commissioner of Canada.

Australian residents

We handle personal information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth). You may request access to or correction of your information by emailing support@try-horal.com; we respond within 30 days. Your information is stored in the United States. If you are not satisfied with our response you may contact the Office of the Australian Information Commissioner (OAIC).

Email (CAN-SPAM)

Every marketing email identifies itself, includes our postal address (1603 Capitol Avenue, Suite 415, Cheyenne, WY 82001, United States) and a one-click unsubscribe link. We honour unsubscribe requests within 10 business days. Transactional emails — order confirmations, shipping notices and subscription notices — are sent regardless of marketing preferences.

Third-party links

Our website may link to other sites. We are not responsible for their privacy practices and encourage you to read their policies.

Changes to this policy

We may update this policy from time to time. We will change the "Last updated" date above and, for material changes, notify you by email or a notice on our website. Continued use of the site means you accept the updated policy.

Contact us

EY Digital Brands LLC (operating as Horal)
1603 Capitol Avenue, Suite 415, Cheyenne, WY 82001, United States

Email: support@try-horal.com
Phone: +1 (660) 229-8436
Hours: Monday–Friday, 9:00 AM – 5:00 PM EST

Questions? Contact our care team